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Lélia
Ghinéa

IP & Communication
Legal Counsel

My journey Sustainable Development Art

I am an Intellectual Property and Innovation Legal Counsel with experience across law firms, startups and multinational companies, working in demanding and multidisciplinary environments at the intersection of law, innovation and strategy.

Over the years, my role has naturally expanded beyond legal advisory to include project coordination, stakeholder management and strategic structuring, particularly in contexts involving digital transformation, responsible innovation and sustainability.

Today, I am seeking to transition towards a project-focused role, where my legal background becomes a lever to support and drive impact-driven initiatives, especially those related to ecological transition, responsible practices and the protection of living systems.

Rigor, cooperation and commitment guide my professional journey.


Lélia Ghinéa

Art

Art has long been a core element of my professional identity. My practice evolved from drawing and painting to digital creation and photography, with a strong focus on visual composition and storytelling.

My work explores the relationship between nature, form and emotion, often addressing environmental themes and questions of fragility and balance. Music is also part of my creative approach: as a DJ and harmonica player, I use sound as a medium to convey meaning and awareness.

I see art as a tool for reflection and engagement, complementing my broader interest in innovation, responsibility and impact.

My journey

  1. Volunteer

    Theater

    September 2016 - June 2018 / Poitiers, FR

    TAP Correspondent: promoted the activities of a national theatre, shared off-program content, managed a dedicated Facebook page, and disseminated information to engage and grow audience communities around live performance and cinema.

  2. Volunteer

    Greenpeace

    September 2016 - June 2018 / Poitiers, FR

    Participated in awareness-raising actions, distribution of informational materials, public outreach, team meetings.

  3. Radio Trainee

    Styl'fm

    January 2017 - February 2017 / Neuville De Poitou, FR

    Gained hands-on experience with editing software.

    Conducted interviews.

    Analyzed radio funding applications (FSER).

  4. Trainee - Film Distribution Assistant

    CINEODE

    March 2017 - May 2017 / Fontenay le comte, FR

    Contributed to the distribution and promotion of films, supporting partnerships between producers and exhibitors.

  5. Trainee - Film Distribution & Exploitation Assistant

    Kinozoom

    July 2017 - August 2017 / La Rochelle, FR

    Contributed to the distribution and promotion of films, supporting partnerships between producers and exhibitors.

  6. Fitness Department Employee

    Decathlon SE

    September 2017 - May 2019 / Poitiers, FR
  7. Legal Trainee - Trademark department

    Decathlon SE

    May 2019 - August 2019 / Lille, FR

    Conducted trademark and domain name audits.

    Managed trademark filings and portfolio monitoring.

    Contributed to an anti-counterfeiting campaign leading to the takedown of fraudulent websites.

  8. Foreign Experience

    Vancouver, CA

    September 2019 - September 2021
  9. ILAC DIPLOMA

    October 2019 / Vancouver, CA

    Diploma with level 13 "advanced"

  10. Junior Assistant Manager

    Exposure Clothing

    February 2020 - November 2020 / Vancouver, CA
  11. Bilingual Customer Service Representative (English / French)

    Lush Costmetics

    November 2020 - June 2021 / Vancouver, CA
  12. MASTER’S DEGREE & UNIVERSITY DIPLOMA

    2021 - 2022 / Poitiers, FR

    Digital Law Master’s degree and University Diploma at Magistere of Information and Communication Technology (ICT)

  13. Freelance Assistant

    Oxbridge Angels | Oxbridge Capital Partners

    October 2021 - November 2022

    Managed investor relations and database administration, ensuring accurate tracking and reporting.

    Designed logos and visual assets aligned with brand identity and communication strategy.

    Edited and produced video content for marketing and digital communication purposes.

    Created and managed online stores, including setup, content integration, and basic optimization.

    Developed and distributed newsletters, managing content creation, layout, and audience engagement.

    Provided operational and creative support to founders and teams in fast-paced environments.

  14. Legal trainee

    TYXIT SA

    January 2022 - July 2022 / Lausanne, CH

    Supported the implementation of GDPR compliance frameworks for digital products.

    Drafted and reviewed privacy, accessibility, and child-specific policies.

    Assisted in legal advisory work related to personal data, blockchain technologies, and IP law.

    Participated in internal training and awareness programs on legal and regulatory compliance.

  15. IP & Communication Legal Counsell

    Decathlon SE

    July 2022 - January 2025 / Lille, FR

    Provided legal support to innovation teams (approx. 50 people) on projects with high technical, financial, and reputational stakes.

    Coordinated cross-functional projects involving innovation, design, marketing, communication, and product development teams.

    Advised innovation teams on the legal structuring, protection, and valorization of product and service projects.

    Designed and delivered training sessions and workshops for multidisciplinary teams. Contributed to projects integrating responsible innovation and sustainability.

  16. IP & IT Legal Advisor

    id est avocats

    February 2025 - January 2026 / Lausanne, CH

    Led complex legal projects involving multiple stakeholders.

    Coordinated cross-functional teams and ensured operational follow-up of deliverables.

    Managed priorities and deadlines in fast-paced, demanding environments.

    Conducted strategic analysis of clients’ legal and business challenges.

    Advised clients on Intellectual Property, Information Technology, and Data Protection matters.

    Provided legal counsel on LPD/GDPR compliance, privacy and data governance issues.

    Drafted, reviewed, and negotiated a wide range of commercial and technology contracts.

    Reviewed and updated general terms and conditions.

    Drafted and reviewed privacy policies, data processing agreements, and related documentation.

Sustainable Development

My commitment to the environment began a few years ago when I volunteered with Greenpeace for a year while continuing my studies. During that time, I also took part in various social sustainability initiatives, such as organizing gratiferias (free markets), which reinforced my belief in collective and responsible consumption.

On a daily basis, I strive to adopt an environmentally conscious lifestyle.

In my previous company, I initiated and co-wrote a manifesto that connected Intellectual Property and Sustainable Development. I also helped develop a policy designed to promote sustainability within the IP field, addressing both the benefits and the potential risks linked to responsible innovation.

I am currently working in a B Corp–certified law firm, where I continue to advocate for ethical practices and sustainable approaches in our professional activities. My goal is to contribute to a work environment that is both environmentally and socially responsible.

My interest in sustainable development is not just a personal conviction; it shapes my daily life and professional mindset. I firmly believe that innovation and sustainability can move forward together, and I am committed to actively contributing to a more respectful and equitable future for our planet.